Advertising

Department for Business, Innovation and Skills written question – answered at on 19 March 2015.

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Photo of Jon Ashworth Jon Ashworth Shadow Minister (Cabinet Office)

To ask the Secretary of State for Business, Innovation and Skills, pursuant to the Answer of 16 March 2015 to Question 226592, what forecast he has made of expenditure on advertising and communications for March 2015.

Photo of Jo Swinson Jo Swinson Parliamentary Under-Secretary of State (Department for Education) (Women and Equalities) , The Parliamentary Under-Secretary of State for Business, Innovation and Skills

We estimate that spend in March on advertising and communications will be around £4m. Full details of our spend will be published in our Annual Report and Accounts later in the year.

The Department for Business, Innovation and Skills has been responsible for running some major campaigns over the course of this financial year. These include promoting the take up and increasing awareness of apprenticeships via the Get in, Go Far campaign and increasing awareness of new rights for shared parental leave and flexible working. We have also encouraged businesses to grow and take advantage of support that is available through the Business is GREAT Britain and Do More Online campaigns and also encouraging the take up of Growth Vouchers

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