Broadband

Department for Culture Media and Sport written question – answered on 16th February 2015.

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Photo of Chi Onwurah Chi Onwurah Shadow Minister (Cabinet Office)

To ask the Secretary of State for Culture, Media and Sport, pursuant to the Answer of 6 February 2014 to Question 222384, whether regional data is available on any of the campaign spend.

Photo of Ed Vaizey Ed Vaizey Minister of State for Culture and the Digital Economy (Jointly with Department for Business, Innovation and Skills), Minister of State for Culture and the Digital Economy (Jointly with Department for Culture Media and Sport)

Holding answer received on 12 February 2015

Regional data is not available on any of the campaign spend as media was bought on a national basis. The purpose of the campaign is to increase public awareness of, and interest in superfast broadband in order to drive take up. The Government’s Superfast Broadband programme is central to the economic growth agenda. Every £1 spent will see a return of up to £20 in net economic benefits with 89% outside of London and the South East.

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