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Apprentices

Department for Business, Innovation and Skills written question – answered on 10th February 2015.

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Photo of Nick Smith Nick Smith Labour, Blaenau Gwent

To ask the Secretary of State for Business, Innovation and Skills, what the total advertising budget is for the Get In. GO Far campaign; and how much has been spent on (a) television, (b) newspaper, (c) online, (d) radio and (e) other advertising using the phrase Get In. GO Far in the last 24 months.

Photo of Nicholas Boles Nicholas Boles The Minister for Universities and Science, Minister of State (Department for Business, Innovation and Skills) (Jointly with the Department for Education)

The spend on the Get In Go Far campaign was agreed with the Minister for the Cabinet Office through the Efficiency Reform Group in 2014 following a direct commission from the Prime Minister. The campaign is aimed at young people aged 14-24, parents of 14-24s, and teachers to establish apprenticeships as the norm alongside A levels and university. The campaign began on 20 August 2014. The budget is £6,007,000 of which the items specified below are receipted spend by the end of January 2015.

TV

£1,180,000

Press

£376,000

Digital

£1,060,000

Out of home (posters, bus panels, shopping malls)

£1,173,000

Media partnership cross format package, including press, radio, TV and online channels.

£489,000

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