Only a few days to go: We’re raising £25,000 to keep TheyWorkForYou running and make sure people across the UK can hold their elected representatives to account.Donate to our crowdfunder
To ask the Secretary of State for Business, Innovation and Skills, what the total advertising budget is for the Get In. GO Far campaign; and how much has been spent on (a) television, (b) newspaper, (c) online, (d) radio and (e) other advertising using the phrase Get In. GO Far in the last 24 months.
The spend on the Get In Go Far campaign was agreed with the Minister for the Cabinet Office through the Efficiency Reform Group in 2014 following a direct commission from the Prime Minister. The campaign is aimed at young people aged 14-24, parents of 14-24s, and teachers to establish apprenticeships as the norm alongside A levels and university. The campaign began on 20 August 2014. The budget is £6,007,000 of which the items specified below are receipted spend by the end of January 2015.
Out of home (posters, bus panels, shopping malls)
Media partnership cross format package, including press, radio, TV and online channels.