We make regular use of national and local media to increase public awareness of the contribution our Reserves make to Defence through both general marketing and highlighting Reserves activity. Recently, for example, we have publicised the support given by Reservists in the operation to counter the Ebola outbreak in West Africa. This helps to increase recognition of the contribution that Reservists make and to demonstrate to potential recruits the range of challenges and opportunities within the Reserves.
Local units also play an important role in promoting Reserve service. For example, in Antrim, 253 Northern Ireland Medical Regiment held events in Antrim Town Centre and at Junction One shopping centre on 8 and 10 January 2015 respectively.
Units are holding similar events and open days at Reserve bases throughout Northern Ireland leading up to the Armed Forces Jobs and Trades Fair which is scheduled to take place at the Kings Hall, Belfast in April.