Change4Life is the Government’s flagship social marketing programme aimed at preventing childhood obesity by inspiring everyone to eat well, move more and live longer.
The Change4Life evaluation plan was published in 2012 and focused on a balanced scorecard of eight measures, designed to track how effective Change4Life was against its aims and objectives. Public Health England (PHE) reported back on these eight measures in the PHE Marketing Strategy 2014 to 2017, published 3 July 2014.
This concluded that the public investment in Change4Life has secured world-leading results:
- Change4Life has partnered with over 200 national organisations providing more than £52 million of in-kind support.
- It has more than 70,000 local supporters, including schools, general practices, charities and leisure centres, reporting that they collectively deliver 380,000 hours of unpaid time to the movement each year.
- Since its launch more than 2.7 million people have signed up.