Music: Video Recordings

Department for Culture Media and Sport written question – answered on 20th October 2014.

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Photo of Helen Goodman Helen Goodman Shadow Minister (Culture, Media and Sport)

To ask the Secretary of State for Culture, Media and Sport, for what reason he is piloting age ratings only for music video by artists signed to British music labels.

Photo of Ed Vaizey Ed Vaizey Minister of State for Culture and the Digital Economy (Jointly with Department for Business, Innovation and Skills), Minister of State for Culture and the Digital Economy (Jointly with Department for Culture Media and Sport)

This is the industry's pilot and they have decided to run it with UK labels only. I am delighted to see that labels Sony Music, Universal Music and Warner Music and platforms YouTube and Vevo are all taking part. I hope this pilot is successful and that more labels and platforms will start to use trusted age ratings in due course.

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