The most recent estimate for tourism numbers and spend delivered as a result of the London 2012 Olympic and Paralympic games was set out in VisitBritain’s Shifting the Dial Report (July 2013). This showed there were 685,000 visits from overseas to the UK in July, August and September 2012 primarily due to, or involved attending an official ticketed event at the London 2012 Olympic or Paralympic games. This rose to 871,000 visits if you include live free to view or cultural events such as the London 2012 Festival. These visits resulted in spend of £925 million. Overall for 2012, there was an increase in visits from overseas to the UK of 0.9% on 2011 to 31.1 million.
Supported by VisitBritain’s GREAT Britain campaign, established as a means of promoting Britain as a great place to visit, study and do business with on the back of London 2012, there was a record 32.8 million inbound visits in 2013, up 5.6% on 2012. This also resulted in record spend (in nominal terms) up 12.7% on 2012 to £21 billion.