House of Lords written question – answered on 9th July 2014.

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Photo of Lord Bourne of Aberystwyth Lord Bourne of Aberystwyth Conservative

To ask Her Majesty’s Government what action they are taking to reduce sugar intake in children.

Photo of Earl Howe Earl Howe The Parliamentary Under-Secretary of State for Health

Helping people consume fewer calories, including sugar, is key to reducing obesity levels in England. Through the Responsibility Deal, 40 companies, including those that produce and retail sugar sweetened beverages and confectionery, are removing sugar under the calorie reduction pledge.

Rules are in place that prohibit the advertising of foods high in sugar in or around children’s television.

The school food standards severely restrict the provision of foods and drinks that are high in sugar in schools.

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