The Highways Agency has launched its first litter strategy, setting out how, with the support of road users, it will reduce litter on England's motorway and trunk road network.
The Agency's aim is to reduce the need to collect litter in the first place, while ensuring it delivers an effective and safe litter picking service.
The new strategy sets out four areas the Agency will work on to reduce the amount of litter on its roads:
encouraging road users and the wider public to not drop litter in the first place; improving the way it collects litter safely and causing as little disruption as possible; welcoming and responding to customer feedback about litter; and working more closely with key partners and stakeholders, including local authorities, motorway service areas, Keep Britain Tidy and the freight and haulage industry.
The document includes case studies of some of the work already done in these areas, such as campaigns using variable message signs, closer working with local authorities and working with traffic commissioners to reduce litter from commercial vehicles.