Electoral Commission Committee written question – answered at on 24 February 2014.
To ask the hon. Member for South West Devon, representing the Speaker's Committee on the Electoral Commission what input and output measures are used to assess specific aspects of the success or otherwise of electoral registration campaigns.
The Electoral Commission informs me that specific input and output measures are considered for each electoral registration campaign. These are set in line with Government Communications Network best practice advice.
The main input measures are typically the cost of the campaign and how many people will see it through the different media channels that are used.
The main output measure for voter registration campaigns is typically the number of people who actually see the campaign. This is measured by quantitative tracking research undertaken with the members of the public before and after the campaign.
The commission uses the number of registration forms downloaded from its aboutmyvote.co.uk website as the main measure of the success of its registration campaigns.
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