Advertising Standards Authority

Culture Media and Sport written question – answered on 9th January 2014.

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Photo of David Tredinnick David Tredinnick Conservative, Bosworth

To ask the Secretary of State for Culture, Media and Sport if she will make an assessment of the desirability of the present practice of the Advertising Standards Authority (ASA) in consulting only one designated expert when assessing claims of medical efficacy in advertising and marketing material; and if she will encourage the ASA to adopt a robust peer-reviewed assessment process for such claims in line with the assessments made by the National Institute for Health and Care Excellence and other public bodies.

Photo of Ed Vaizey Ed Vaizey The Parliamentary Under-Secretary of State for Culture, Media and Sport

There are no plans to make such an assessment. Advertising in the UK is controlled through a system of co-regulation and self-regulation, administered by the Advertising Standards Authority (ASA). The advertising regulatory system is independent of Government and is ultimately responsible for setting the standards in advertising.

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