The only permitted health claim for fructose is:
“consumption of foods containing fructose leads to a lower blood glucose rise compared to foods containing sucrose or glucose”.
The United Kingdom played a full part in European Union discussions leading to the authorisation of the claim, during which public health implications were taken into account.
The claim may only be used if certain rules, designed to support public health, are respected. The glucose or sucrose content in the food must be at least 30% less than in similar foods and the label must tell the consumer that the food should be part of a varied and balanced diet and that it is important to lead a healthy lifestyle. The claim must not be presented in any way that could lead to excess consumption of the food.