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HMG is working closely with industry to ensure that as far as possible, children will be unable to access or accidentally view this type of material. We are working with the main public Wi-Fi providers, so that from the end of the year those who do not already, will offer family-friendly Wi-Fi in public places, where children may be present. All the main ISPs currently offer free parental control tools to all customers – new and existing - but since the end of 2012 all new customers face an unavoidable choice about whether or not to set up filters. All the main providers by the end of 2013 will implement ‘whole-home’ / network-level filtering (which covers every device in the home). If people choose not to engage with the set-up steps (for example, if they just repeatedly click ‘yes’ to get through set-up quickly) then that would lead to protection being on rather than off. Closed loop age verification will ensure that people are informed if their parental controls settings have been changed.