Alcoholic Drinks: Marketing

Culture Media and Sport written question – answered on 2nd July 2013.

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Photo of Seema Malhotra Seema Malhotra Labour, Feltham and Heston

To ask the Secretary of State for Culture, Media and Sport what estimate she has made of the amount spent by the alcohol industry on the promotion of alcohol.

Photo of Ed Vaizey Ed Vaizey The Parliamentary Under-Secretary of State for Culture, Media and Sport

holding answer 1 July 2013

Ofcom recently published data on alcohol advertising spend, as part of its May 2013 report, “Children's and young people's exposure to alcohol advertising, 2007-11”. The total amount spent on alcohol advertising across all media was £179.4 million in 2011, representing 1.9% of total UK advertising expenditure.

The full report is available at:

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