Devon and Cornwall will benefit from the ‘Growing Tourism Locally’ initiative from VisitEngland, which is receiving £l9.8 million from the Regional Growth Fund (RGF). Most of this money is being spent on the national ‘Holidays at Home are Great’ campaign, from which Devon and Cornwall will also profit. Further to this, VisitCornwall has been allocated £100,000 as a 'primary destination' from RGF funds ('primary destinations' are areas defined by BIS as qualifying for RGF funding to help deliver jobs). Three destination organisations (North Devon Plus, Islands' Partnership, and English Riviera in Devon and Cornwall) have also contributed a combined £15,000 which will be match-funded at the very minimum 1:1 with RGF funds. This money will be put towards VisitEngland's ‘coastal’ marketing campaign.