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Smoking: Health Education

Health written question – answered on 15th October 2012.

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Photo of Philip Davies Philip Davies Conservative, Shipley

To ask the Secretary of State for Health how much the NHS Stoptober campaign will cost.

Photo of Anna Soubry Anna Soubry The Parliamentary Under-Secretary of State for Health

The Stoptober campaign launched on 8 September 2012 and continues until the end of October 2012. The projected final cost is estimated to be £5.7 million. This includes advertising, printing, distribution, events and all production costs which include support packs, digital assets, follow-up communication, face-to-face events, materials for partners and creative development for television, radio and press adverts.

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