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HMRC was allocated £108 million as part of the SR10 allocation to deliver the RTI programme. This includes all aspects of delivery from IT development to communications and marketing spend. HMRC have not ring-fenced any of this overall budget for communications and marketing. Instead HMRC are continuously monitoring the impact of their communication and marketing work and will continue to allocate funding in line with the communication needs identified.
HMRC's communication strategy is based on principles established through customer insight work. It is designed so that employers are fully aware of what RTI means for them and how to prepare.
The customer insight and message testing already undertaken by HMRC has clearly indicated that there is an optimum time to make contact with employers. The research has clearly indicated that the best time to contact employers is when they actually need to do something.
HMRC will deploy a range of communications activities to ensure all employers are aware of their obligations under RTI.