Culture Media and Sport written question – answered on 11th July 2012.

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Photo of Michael Weir Michael Weir Shadow SNP Spokesperson (Business), Shadow SNP Spokesperson (Energy and Climate Change)

To ask the Secretary of State for Culture, Olympics, Media and Sport what the budget allocated to VisitBritain for attracting tourist visitors from Japan was in each year since 1997.

Photo of John Penrose John Penrose Parliamentary Under-Secretary (Department for Culture, Media and Sport)

The following table shows VisitBritain total spend on attracting tourist visitors from Japan. Figures include marketing costs and direct infrastructure costs of running the VisitBritain Japan office.

  Net expenditure (£)
2004-05 910,903
2005-06 897,836
2006-07 757,244
2007-08 884,659
2008-09 883,255
2009-10 721,855
2010-11 693,522
2011-12 (1)1,304,369
(1) 2011-12 expenditure includes spend allocated to Japan for the GREAT campaign, Partnerships, Press PR UK, and B2B UK. Note: VisitBritain was established in 2003; data before 2004-05 are not available.

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