Early, accurate diagnosis is important so that people with dementia can access information, treatment and support and can make decisions about their future. Raising awareness of the signs and symptoms of dementia and improving early diagnosis are a key part of the challenge on dementia announced by the Prime Minister. We are taking forward a number of actions to ensure that diagnosis rates improve across the country and that the level of variation between primary care trusts is reduced. For example, the Commissioning for Quality and Innovation goal will ensure that people aged 75 and over admitted to hospital as an emergency will be assessed for their risk of dementia so that they are diagnosed early and get the right support. We are also taking forward a behaviour change campaign starting in 2012-13 to encourage people to see their general practitioner at an earlier stage. This will build on the 2010 dementia awareness campaign, which showed a positive impact on awareness, recognition of symptoms and attitudes to dementia.