‘Consumers have the information and understanding they need to make informed choices about where and what they eat', with a priority to:
‘improve public awareness and use of messages about good food hygiene practice at home'.
In November 2011, the FSA ran an advertising campaign in Scotland, Wales and Northern Ireland (funded by Devolved Administrations) reminding consumers about the FSA's existing advice to wash raw vegetables to help minimise the risk of food poisoning. Advertising in England was not considered appropriate due to the current restrictions on paid for advertising and marketing, therefore the campaign utilised public relations and social media channels.
The campaign was in response to several outbreaks of E.coli in Great Britain and abroad, including one linked to soil on raw vegetables and another caused by contaminated sprouted seeds.
In addition to this, the FSA publishes specific advice on this subject on NHS Choices (the website that contains Government advice on healthy living) found at: