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Energy suppliers will be required to take all reasonable steps to roll-out smart meters to all their domestic and smaller non-domestic customers by the end of 2019. For the purposes of economic modelling, the Government assumes that suppliers reach 97% of their customer by the end of 2019. This is neither a target, nor guidance, for suppliers. Ultimately, it will be for Ofgem to judge if a supplier has indeed taken ‘all reasonable steps' to reach all their customers.