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To ask Her Majesty's Government what assessment they have made of the potential effects of advertising on obesity levels among children; and whether consideration will be given to extending the ban on the advertising of food with high levels of fat, salt and sugar to adult programmes watched by large numbers of children.
Obesity is caused by many contributing factors. While the research shows that advertising foods high in fat, salt, sugar can influence children's food choices, the magnitude of this effect and the degree to which it contributes to childhood obesity is less well understood. The department will continue to keep this area under review.