Visit England

House of Lords written question – answered at on 25 October 2011.

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Photo of Baroness Randerson Baroness Randerson Liberal Democrat

To ask Her Majesty's Government how much Olympic funding has been allocated to Visit England; when it was allocated; and for what purposes it was allocated.

To ask Her Majesty's Government how they intend to promote tourism in Wales during the Olympic Games; and how this will be funded.

To ask Her Majesty's Government how the Olympic funding allocated to Visit England for the promotion of tourism linked to the Olympic Games will be spent; and how that spending will benefit other countries in the United Kingdom which will also be hosting some of the Olympic events.

Photo of Baroness Garden of Frognal Baroness Garden of Frognal Lords Spokesperson (Department for Culture, Media and Sport), Baroness in Waiting (HM Household) (Whip)

Responsibility for tourism in Wales lies with the Welsh Government, with Visit Wales and VisitBritain working together to maximise the opportunities provided by London 2012. Through VisitBritain, the department has established a £100 million overseas tourism marketing campaign, based on public and private sector support, which is aiming to deliver an additional 4 million visitors to the UK and £2 billion extra expenditure over the next four years. We are currently examining options for a complementary tourism marketing effort, supporting the Prime Minister's "GREAT" initiative, to promote Britain abroad-allocations for this have not been finalised yet.

It was decided in September 2011 that the department would make available up to £4 million from the Public Sector Funding Package for the Olympic and Paralympic Games to support a domestic tourism campaign to maximise the economic benefits from the Torch Relay and the Cultural Olympiad across the UK. This is an investment in a key objective of the Olympic programme: to ensure that the benefits from the Games are felt throughout the UK. The devolved nations have been invited to participate in this campaign, which has been discussed with ministerial colleagues. VisitEngland is working with the tourist boards of the devolved nations to take this forward.

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