Cabinet Office written question – answered on 5th September 2011.
The recommendations were based on a range of evidence and analysis, and detailed policy development work. This included evidence and material from the Matt Tee Review of Government direct communications and the role of COI, as well as new internal and external data. The review had extensive engagement with and input from a range of experts including communications practitioners, the COI, directors of communications and heads of marketing. The Government response was overseen by Sir Gus O'Donnell and the COI accounting officer Ian Watmore.
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