To ask the Secretary of State for Communities and Local Government pursuant to the answer to the hon. Member for Cannock Chase of 1 February 2011, Official Report, column 740W, on the Audit Commission: expenditure, if he will place in the Library a copy of each bespoke photography image purchased for the launch and reporting of Comprehensive Area Assessment; what the name is of the photographers or associated company used; and what the cost to the public purse was of the Comprehensive Area Assessment photography work.
This is an operational matter for the Audit Commission and I have asked the chief executive of the Audit Commission to write to my hon. Friend direct.
Letter from Eugene Sullivan, dated
Your Parliamentary Question has been passed to me to reply.
The launch event for Comprehensive Area Assessment took place at St Martin in the Field on
The main image used for the Oneplace website was purchased from photo library Getty Images at a cost of £439.99.
Big Stick photography took portraits at a cost of £1670 of all of the Commission's Comprehensive Area Assessment Leads who were responsible for coordinating and producing the local assessments. We also used Big Stick to take pictures to support our communication activity to explain CAA with public bodies. Other invoices were for a week's worth of work in Sunderland, at a cost of £2275.04, and on-site shoots in Stockport and London costing £1160.
Other costs related to CAA are £785 for images supplied by brand and image agency Fishburn Hedges (who developed the Oneplace brand); and £448 with Photofusion on three stock shots for the Oneplace National Overview Report. These can viewed on the Oneplace website:
The images associated with each area page on the Oneplace site were supplied by a council in that area. These were free of charge. Other images in the website were around 100 stock images at varying cost. Some were free of charge, some will have been at a minimal cost of £2 each. To calculate the exact cost would take disproportionate time and cost.
In my response to the hon. Member for Cannock Chase of
Therefore the cost to the public purse for the CAA photography work is estimated to be £7228.03, plus a proportion of the cost incurred for the updated images for the Commission's general photo library.