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Tourism

Culture Media and Sport written question – answered on 20th July 2011.

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Photo of Julian Smith Julian Smith Conservative, Skipton and Ripon

To ask the Secretary of State for Culture, Olympics, Media and Sport what funding he has allocated for the promotion of tourism in (a) Yorkshire and (b) England in 2011-12.

Photo of John Penrose John Penrose Parliamentary Under-Secretary (Department for Culture, Media and Sport)

The Department sponsors VisitBritain, which is charged with promoting Britain overseas, and VisitEngland, which is responsible for promoting England within the UK and to selected overseas markets. Total grant-in-aid in 2011-12 will be £36.642 million, with £26.98 million allocated to VisitBritain and £9.662 million allocated to VisitEngland. Funding is not apportioned by VisitBritain on a national or regional basis and it is not possible to disaggregate a specific England spend. Funding is not apportioned by VisitEngland on a regional or area-specific basis; it is not possible to disaggregate a specific Yorkshire spend, but the area is an important asset in the overall England offer and receives significant coverage in national marketing campaigns.

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