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The Department for Culture, Media and Sport has established a new £100 million overseas tourism marketing fund which is a joint public-private sector initiative. The marketing programme, which is being led by VisitBritain, aims to deliver an additional 4 million visitors to the UK and £2 billion in additional visitor expenditure over the next four years. The whole of the UK, including Wales, will benefit from the marketing campaign.
The Government's other plans for promoting the growth of the UK's visitor economy are set out in the new Tourism Policy which was published in March 2011 and is available at: