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Culture Media and Sport written question – answered on 20th July 2011.

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Photo of Jonathan Edwards Jonathan Edwards Shadow PC Spokesperson (Treasury), Shadow PC Spokesperson (Business, Innovation and Skills), Shadow PC Spokesperson (Transport), Shadow PC Spokesperson (Communities and Local Government), Shadow PC Spokesperson (Culture, Media and Sport), Shadow PC Spokesperson (Wales)

To ask the Secretary of State for Culture, Olympics, Media and Sport what assessment he has made of the economic state of the tourism sectors in (a) Wales, (b) Scotland, (c) Northern Ireland and (d) England; and what steps he plans to take to assist the tourism industry.

Photo of John Penrose John Penrose Parliamentary Under-Secretary (Department for Culture, Media and Sport)

VisitEngland's United Kingdom Tourism Survey (UKTS) shows the volume and value data for domestic overnight tourism across the nations of the UK in 2010, in the following table:

£ million
Destination Trips Nights Expenditure
England 96.377 288.111 16,210
Scotland 12.371 44.556 2,628
Wales 8.688 32.877 1,450
Northern Ireland 2.600 7.777 548
UK total 119.434 373.321 20,935

The confirmed data for inbound tourism will be published by the Office for National Statistics by the end of July.

The 2011 figures up to the end of March for England and Great Britain are available at:


Scotland and Wales figures are not yet available, and Northern Ireland no longer participates in the survey.

VisitBritain commissioned a study last year, with each of the individual nations, examining the economic value of tourism. This is available at:

http://www.visitbritain.org/Images/Economic%20case%20for%20the%20Visitor%20Economy %20-%20Phase%202%20-%2026%20july%202010%20-%20FINAL_tcm29-14561.pdf

A £100 million overseas tourism marketing fund has been established for tourism promotion in key markets, as a joint public-private sector initiative. This marketing programme will aim to deliver an additional 4 million visitors to the UK and £2 billion in additional visitor spend over four years. The Government's plans for promoting the growth of the visitor economy are set out in detail in the paper, “Government Tourism Policy” published in March 2011, and available at


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