Baroness Gibson of Market Rasen
Deputy Chairman of Committees, Deputy Speaker (Lords)
To ask Her Majesty's Government what is their response to the finding in the Chartered Institute of Marketing white paper on public sector marketing that to bring about positive behaviour, change needs enough time to embed.
Lord Taylor of Holbeach
Conservative
The Central Office of Information (COI) has published a guide to communications and behaviour change for government communicators. http://coi.gov.uk/documents/commongood/commongood-behaviourchange.pdf.
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