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Public Sector: Marketing

House of Lords written question – answered on 20th July 2011.

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Photo of Baroness Gibson of Market Rasen Baroness Gibson of Market Rasen Deputy Chairman of Committees, Deputy Speaker (Lords)

To ask Her Majesty's Government what is their response to the finding in the Chartered Institute of Marketing white paper on public sector marketing that to bring about positive behaviour, change needs enough time to embed.

Photo of Lord Taylor of Holbeach Lord Taylor of Holbeach Conservative

The Central Office of Information (COI) has published a guide to communications and behaviour change for government communicators. http://coi.gov.uk/documents/commongood/commongood-behaviourchange.pdf.

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