Culture Media and Sport written question – answered at on 22 June 2011.
To ask the Secretary of State for Culture, Olympics, Media and Sport what steps he plans to take to encourage domestic tourism.
The Government's plans for promoting domestic tourism are set out in detail in the paper, “Government Tourism Policy” published in March 2011, and available at:
http://www.culture.gov.uk/publications/7896.aspx
VisitEngland is working closely with areas and destinations, in line with Government's localism agenda, to grow the value of local tourism economies. This is co-ordinated through the National Strategic Framework for Tourism, which includes an action programme developed in consultation with the tourism sector. VisitEngland is currently working with local areas on a campaign to deliver economic growth from the domestic market, and to support employment and job creation.
“The time to be in England” campaign will maximise the impact of the unique events of 2012, including the Queen’s diamond jubilee and the Olympic and Paralympic games, helping to spread the benefits of the games outside London and maintain a legacy of domestic tourism growth. The campaign is the subject of a bid to the second round of the Regional Growth Fund.
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