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Environment Food and Rural Affairs written question – answered on 9th February 2011.

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Photo of Lisa Nandy Lisa Nandy Labour, Wigan

To ask the Secretary of State for Environment, Food and Rural Affairs

(1) what her Department's policy is on the role of the private sector in delivering a national litter campaign;

(2) what plans she has for a national coordinating body for delivery of a national litter campaign;

(3) whether her Department plans to hold a public consultation on the future of Keep Britain Tidy.

Photo of Richard Benyon Richard Benyon The Parliamentary Under-Secretary of State for Environment, Food and Rural Affairs

"Love Where You Live" is a new behaviour change initiative on litter announced at the National Litter convention in December 2010. Its aim is to work towards a substantially cleaner England by 2020 through encouraging partnerships between business, local authorities and other land managers, communities and civil society. Businesses are expected to play a key role in the development and use of the single anti-littering message, as well as contributing to behaviour change campaigns.

DEFRA's delivery partner on local environment quality and litter is the charity Keep Britain Tidy who will receive grant-in-aid from Government of £4 million in 2011-12. They will have a central role in co-ordinating work on "Love Where You Live".

Keep Britain Tidy is a charity independent of Government and was established following a campaign in the 1950s by the National Federation Of Women's Institutes. There are no plans for a public consultation on the future of Keep Britain Tidy.

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