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Animal Products: Imports

Environment Food and Rural Affairs written question – answered on 9th February 2011.

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Photo of Mary Creagh Mary Creagh Shadow Secretary of State for Environment, Food and Rural Affairs

To ask the Secretary of State for Environment, Food and Rural Affairs pursuant to the answer of 26 January 2011, Official Report, column 284W, on animal products: imports, what proportion of her Department's budget for paid-for communication about illegal imports will be spent on (a) print press, (b) television, (c) internet and (d) poster material in each of the next four years.

Photo of James Paice James Paice The Minister of State, Department for Environment, Food and Rural Affairs

holding answer 3 February 2011

The proportion of DEFRA's budget allocated between different communication channels for the next four years of this campaign has not yet been determined.

However, the choice of communication channels will focus on low-cost channels, reflecting the Government-wide reduction in spending on marketing and advertising campaigns.

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