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Departmental Marketing

Education written question – answered on 17th January 2011.

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Photo of Amber Rudd Amber Rudd Conservative, Hastings and Rye

To ask the Secretary of State for Education how much (a) his Department and (b) its non-departmental public bodies spent on (i) literature-based, (ii) television-based, (iii) telecommunications-based, (iv) electronic and (v) other campaigns and communications targeted at young people aged 16 to 24 years on (A) employment (B) training opportunities and (C) welfare in the last year for which figures are available.

Photo of Tim Loughton Tim Loughton The Parliamentary Under-Secretary of State for Education

holding answer 29 November 2010

There were no campaigns specifically aimed at 16 to 24-year-olds.

However, the Department did run a campaign in 2009/10 to raise awareness of Connexions Direct among 13 to 19-year-old males and females, at a total cost of £217,559.00.

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