Health written question – answered on 12th January 2011.

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Photo of Philip Davies Philip Davies Conservative, Shipley

To ask the Secretary of State for Health what evidence he has received on the effects of plain packaging of cigarettes on levels of smoking.

Photo of Anne Milton Anne Milton The Parliamentary Under-Secretary of State for Health

A large number of documents, reports and studies are relevant to the role and effect of packaging in the marketing and promotion of tobacco products.

For example, the RAND Europe study "Assessing the Impacts of Revising the Tobacco Products Directive" commissioned by the European Commission Health and Consumer Directorate-General to support their assessment of the impacts of revising the Tobacco Products Directive 2001/37/EC and published in September 2010, includes a section examining the evidence on the plain or generic packaging of tobacco products.

The RAND report has been placed in the Library and can be found at:

Also, the Australian Government have announced their intention to introduce a legislative requirement for the plain packaging of tobacco to commence on 1 January 2012. The evidence supporting their action is summarised in the technical report "Australia: the healthiest country by 2020-Technical report 2 Tobacco Control in Australia".

The Australian technical report has been placed in the Library and can be found at:

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