A large number of documents, reports and studies are relevant to the role and effect of packaging in the marketing and promotion of tobacco products.
For example, the RAND Europe study "Assessing the Impacts of Revising the Tobacco Products Directive" commissioned by the European Commission Health and Consumer Directorate-General to support their assessment of the impacts of revising the Tobacco Products Directive 2001/37/EC and published in September 2010, includes a section examining the evidence on the plain or generic packaging of tobacco products.
The RAND report has been placed in the Library and can be found at:
Also, the Australian Government have announced their intention to introduce a legislative requirement for the plain packaging of tobacco to commence on
The Australian technical report has been placed in the Library and can be found at: