Departmental Publicity

Health written question – answered on 10th January 2011.

Alert me about debates like this

Photo of John Healey John Healey Shadow Secretary of State for Health

To ask the Secretary of State for Health on which initiatives of his Department and its agencies expenditure on advertising has been incurred in each of the last five years; how much was spent on advertising in respect of each such initiative; and how much his Department and its agencies plan to spend on advertising in respect of which initiatives in 2010-11.

Photo of Simon Burns Simon Burns The Minister of State, Department of Health

The following tables show the Department's advertising expenditure carried out through the Communications Directorate over each of the last five financial years by initiative.(1)

A total budget figure for the 2010-11 financial year cannot be provided at this stage as detailed planning for some campaigns is under way and advertising media allocations have not yet been finalised.

Departmental advertising spend 200 5 -0 6 to 2008-09
£ million
Campaign 2005-06 2006-07 2007-08 2008-09
Alcohol (from 06-07 departmental contribution to campaign run jointly with Home Office) 0.00 0.56 0.61 4.77
Antibiotics 0.38 0.00 0.39 1.15
Change4Life 0.00 0.00 0.00 7.69
Drugs (departmental contribution to campaign run jointly with Home Office) 0.18 1.34 0.67 1.45
Flu (Immunisation) 1.83 1.11 0.98 1.42
Hepatitis C 0.00 0.52 1.34 1.30
HPV Vaccination 0.00 0.00 0.00 2.80
Immunisation 0.00 1.66 0.00 0.32
National health service including nurse recruitment 0.22 0.00 0.00 0.00
NHS Injury Benefits Scheme 0.00 0.00 0.40 0.00
NHS Choices 0.00 0.00 0.03 0.55
Patient Choice 0.00 0.00 0.00 0.53
Respiratory and hand hygiene 0.00 0.00 0.32 1.53
Sexual health/teenage pregnancy 0.00 2.88 3.11 2.83
Social care/worker recruitment 2.42 2.31 2.22 2.03
Smoking-tobacco control 20.80 13.17 10.79 23.38
Stroke 0.00 0.00 0.00 4.52
Tobacco legislation 0.00 0.32 5.38 0.00
Winter (Get the right treatment/ask about medicines day) 0.59 0.00 0.00 0.00
5 a Day 0.05 0.05 0.00 0.00
Elll/EHIC 1.00 0.00 0.00 0.16
Department's outdoor campaign 0.00 0.00 0.00 0.00
Total 27.47 23.92 26.24 56.43
Departmental advertising spend 2009-10
Campaign £ million
Tobacco 14.60
Change4Life 9.20
Life Check 2.28
Alcohol 3.25
Pandemic flu 7.24
Seasonal flu immunisation 0.17
HPV vaccine 3.73
Sexual health awareness 0.99
Social care recruitment 2.99
MMR uptake campaign 0.24
Respiratory and hand hygiene campaign 2.63
Hepatitis C 1.04
Stroke 2.24
Sexual health/teenage pregnancy 6.68
National dementia strategy 1.58
FRANK 1.42
Totals 60.28

The Medicines and Healthcare products Regulatory Agency (MHRA) has also carried out advertising over the past five years. Spend by year can be found in the following table.

MHRA advertising spend 2006-10
£
2006 13,999.8
2007 3,026.06
2008 2,608.96
2009 0
2010 0
Total 19,634.82

(1)Advertising spend is defined as covering only media spend (inclusive of agency commissions but excluding production costs, COI commission and VAT). All figures exclude advertising rebates and audit adjustments and therefore may differ from COI official turnover figures. All figures are rounded to the nearest £10,000. These figures do not include departmental recruitment/classified advertising costs and ad hoc spend under £10,000. These figures may include occasional minor spend through COI by NHS organisations to supplement national campaigns in their area. While this expenditure has been excluded as far as possible so that this chart reflects central departmental spend, it would incur disproportionate cost to validate that every item of NHS expenditure has been removed.

Does this answer the above question?

Yes2 people think so

No0 people think not

Would you like to ask a question like this yourself? Use our Freedom of Information site.