To ask the Secretary of State for Health on which initiatives of his Department and its agencies expenditure on advertising has been incurred in each of the last five years; how much was spent on advertising in respect of each such initiative; and how much his Department and its agencies plan to spend on advertising in respect of which initiatives in 2010-11.
The following tables show the Department's advertising expenditure carried out through the Communications Directorate over each of the last five financial years by initiative.(1)
A total budget figure for the 2010-11 financial year cannot be provided at this stage as detailed planning for some campaigns is under way and advertising media allocations have not yet been finalised.
|Departmental advertising spend 200 5 -0 6 to 2008-09|
|Alcohol (from 06-07 departmental contribution to campaign run jointly with Home Office)||0.00||0.56||0.61||4.77|
|Drugs (departmental contribution to campaign run jointly with Home Office)||0.18||1.34||0.67||1.45|
|National health service including nurse recruitment||0.22||0.00||0.00||0.00|
|NHS Injury Benefits Scheme||0.00||0.00||0.40||0.00|
|Respiratory and hand hygiene||0.00||0.00||0.32||1.53|
|Sexual health/teenage pregnancy||0.00||2.88||3.11||2.83|
|Social care/worker recruitment||2.42||2.31||2.22||2.03|
|Winter (Get the right treatment/ask about medicines day)||0.59||0.00||0.00||0.00|
|5 a Day||0.05||0.05||0.00||0.00|
|Department's outdoor campaign||0.00||0.00||0.00||0.00|
|Departmental advertising spend 2009-10|
|Seasonal flu immunisation||0.17|
|Sexual health awareness||0.99|
|Social care recruitment||2.99|
|MMR uptake campaign||0.24|
|Respiratory and hand hygiene campaign||2.63|
|Sexual health/teenage pregnancy||6.68|
|National dementia strategy||1.58|
|MHRA advertising spend 2006-10|
(1)Advertising spend is defined as covering only media spend (inclusive of agency commissions but excluding production costs, COI commission and VAT). All figures exclude advertising rebates and audit adjustments and therefore may differ from COI official turnover figures. All figures are rounded to the nearest £10,000. These figures do not include departmental recruitment/classified advertising costs and ad hoc spend under £10,000. These figures may include occasional minor spend through COI by NHS organisations to supplement national campaigns in their area. While this expenditure has been excluded as far as possible so that this chart reflects central departmental spend, it would incur disproportionate cost to validate that every item of NHS expenditure has been removed.