Climate Change: Publicity

Energy and Climate Change written question – answered on 6th April 2010.

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Photo of Sammy Wilson Sammy Wilson Shadow Spokesperson (Education), Shadow Spokesperson (Treasury)

To ask the Secretary of State for Energy and Climate Change how much his Department has spent on advertising aimed at raising awareness of climate change among (a) all people and (b) people under the age of 18 since its establishment.

Photo of Joan Ruddock Joan Ruddock Minister of State (Department of Energy and Climate Change)

Act on CO2 advertising is aimed at adults.

Invoiced media costs for the climate literacy advertising strand of the Act on CO2 campaign are £4.78 million, inclusive of fees and exclusive of VAT.

The Department has not bought advertising for the Act on CO2 campaign-or any other campaign activity-specifically aimed at under-18s.

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