The Cancer Reform Strategy's National Awareness and Early Diagnosis Initiative (NAEDI) aims to improve the public's awareness of the signs and symptoms of cancer and encourage those with symptoms to seek help earlier than they currently do.
With health professionals, patient groups and the voluntary sector, we have developed key messages for cervical cancer. These are available on the NHS Choices website. The Department of Health encourages charities and other stakeholders to use them widely in awareness raising activities.
The Department will be working closely with the Eve Appeal, a charity that funds research into gynaecological cancers, to support wider communication of cervical cancer signs and symptoms. This will be evaluated using the Cancer Awareness Measure (CAM), developed by Cancer Research UK, which can be used to test and monitor the impact and effectiveness of cancer awareness work at both national and local levels.