To ask the Secretary of State for the Home Department how much funding has been allocated for expenditure on advertising in respect of the anti-terrorist hotline in the financial year 2009-10; what payments his Department has made to each media outlet in respect of such advertisement; what assessment he has made of the effectiveness of such advertisement in meeting the objectives set for it; and if he will make a statement.
The total cost of advertising for the anti-terrorist hotline in 2009-10 was £1,005,587. A breakdown by media outlet is provided in the following table:
|Media outlet||Payments made in 2009-10 (£)|
|Taxi trade press||3,762|
Assessment of the 2009-10 advertising campaign will commence in April 2010. However, the police value the hotline-which is continually manned 24 hours each day by specialist counter-terrorism officers-as it provides the public with a facility through which they can confidentially provide information about suspected terrorist activity which could help to prevent a terrorist attack.