Home Department written question – answered on 30th March 2010.

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Photo of Christopher Huhne Christopher Huhne Shadow Home Secretary

To ask the Secretary of State for the Home Department how much funding has been allocated for expenditure on advertising in respect of the anti-terrorist hotline in the financial year 2009-10; what payments his Department has made to each media outlet in respect of such advertisement; what assessment he has made of the effectiveness of such advertisement in meeting the objectives set for it; and if he will make a statement.

Photo of Alan Johnson Alan Johnson The Secretary of State for the Home Department

holding answer 24 March 2010

The total cost of advertising for the anti-terrorist hotline in 2009-10 was £1,005,587. A breakdown by media outlet is provided in the following table:

Media outlet Payments made in 2009-10 (£)
National press 299,630
London radio 170,876
National radio 159,175
TalkSPORT 100,090
Women's magazines 96,648
Door drops 72,713
Minority press 38,361
Wales press 24,442
Welsh radio 15,981
London press 13,664
Social media 10,245
Taxi trade press 3,762
Total 1,005,587

Assessment of the 2009-10 advertising campaign will commence in April 2010. However, the police value the hotline-which is continually manned 24 hours each day by specialist counter-terrorism officers-as it provides the public with a facility through which they can confidentially provide information about suspected terrorist activity which could help to prevent a terrorist attack.

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