Departmental Marketing

Environment Food and Rural Affairs written question – answered on 30th March 2010.

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Photo of Robert Syms Robert Syms Conservative, Poole

To ask the Secretary of State for Environment, Food and Rural Affairs pursuant to the answer to the hon. Member for Ruislip Northwood of 5 January 2010, Official Report, column 103W, on departmental marketing, how much his Department and agencies have spent on advertising, marketing, public relations and publicity in relation to the (a) Real Help Now and (b) Building Britain's Future themed campaign to date.

Photo of Dan Norris Dan Norris Parliamentary Under-Secretary, Department for Environment, Food and Rural Affairs

The Department contributed around £150,000 to a cross-government fund for Real Help Now activity in January 2009.

In 2009-10 FY, DEFRA also badged already planned campaigns on resource efficiency under Real Help Now. The total media expenditure for these campaigns was £289,337.

There was no spend on campaigns relating to Building Britain's Future.

Detailed spend by DEFRA agencies is not held centrally and could be collated only at disproportionate cost.

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