Health written question – answered at on 25 March 2010.
To ask the Secretary of State for Health
(1) how much his Department has spent on advertising to encourage people to donate blood in each London borough in each year since 2000;
(2) how much his Department plans to spend on advertising to encourage people to donate blood in each London borough in the next five years.
I refer the hon. Member to the reply I gave to Chris Ruane on
Information on funds spent on marketing activities by the NHS Blood and Transplant (NHSBT) are held for England and North Wales only and cannot be broken down by local area. NHSBT's combined budget in 2009-10 for marketing activities for blood and organ donation is £19,990,933 million(1). The provisional total budget for 2010-11 is £16,626,941. Figures for planned advertising for 2011-12 and beyond are not yet available.
(1) The extra costs for 2009-10 were due to increased advertising needed to increase blood stock levels to 65,000 in anticipation of the flu pandemic, together with additional advertising to raise awareness of organ donation and increase the number of registrations on the organ donor register.
Yes1 person thinks so
No0 people think not
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