Letter from Geoff Russell, dated
I am writing in reply to your recent Parliamentary Question that asked the Minister of State, Department for Business, Innovation and Skills, how much has been spent from the public purse on (a) the Skills Pledge campaign and (b) the 'Our future. It's in our hands' campaign.
Both the Skills Pledge and the 'Our Future. It's in our hands' campaigns commenced in 2007.
1. The Skills Pledge
The Skills Pledge is a voluntary, public commitment made by an organisation to invest in the skills of its workforce. It's a promise that the employer will work to realise the potential of all their employees by developing their basic skills and working towards relevant, valuable qualifications.
The amount of monies spent by the Learning and Skills Council on the public promotion of the Skills Pledge through advertising, Public Relations and online marketing, including associated production costs, since 2007 totals: £592,454 (excluding VAT)
2. The Skills Campaign - 'Our Future. It's in our hands
The Skills campaign was designed as a three year campaign to positively change attitudes for skills, where young people, adults and employers demand skills and qualifications because they recognise the social and economic benefits they bring for themselves and their businesses.
The amount of monies spent by The Learning and Skills Council on the public promotion of the 'Our future. It's in our hands' campaign through advertising, Public Relations and online marketing including associated production costs, since 2007 is: £14.843m (excluding VAT).