To ask Her Majesty's Government what action they are taking to ensure that European directives are compliant with the International Code of Marketing of Breast-milk Substitutes and subsequent relevant World Health Assembly resolutions.
In 2007, the Government put in place the Infant Formula and Follow-on Formula (England) Regulations 2007, which sets tighter controls on the marketing and advertising of these products and implements European Commission Directive 2006/141/EC. This directive gives effect to the principles and aims of the International Code of Marketing of Breast-milk Substitutes.
The Government also set up an independent review of the effectiveness of the revised measures on the way infant formula and follow-on formula are advertised and presented. We are awaiting the final report of this review.