Apprentices: Marketing

Business, Innovation and Skills written question – answered on 11th January 2010.

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Photo of David Willetts David Willetts Shadow Minister (Education)

To ask the Minister of State, Department for Business, Innovation and Skills how much has been spent from the public purse on the (a) creation and (b) screening of television advertisements for apprenticeships in each of the last three years.

Photo of Kevin Brennan Kevin Brennan Minister of State (Department for Children, Schools and Families) (also Department for Business, Innovation and Skills), Minister of State (Department for Business, Innovation and Skills) (Further Education, Skills, Apprenticeships and Consumer Affairs) (also Department for Children, Schools and Families)

There has been one television advertising campaign for apprenticeships in England in the last three years. The campaign in February and March 2009 cost £361,154 to create and £2,764,557 to screen.

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