Departmental Advertising

Transport written question – answered on 21st October 2009.

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Photo of Vincent Cable Vincent Cable Shadow Chancellor of the Exchequer, Liberal Democrat Spokesperson (Treasury)

To ask the Minister of State, Department for Transport on which initiatives of his Department and its agencies expenditure on advertising has been incurred in each of the last five years; how much was spent on each such initiative; and which such initiatives were offered for tender through the Central Office of Information.

Photo of Chris Mole Chris Mole Parliamentary Under-Secretary, Department for Transport

Expenditure for the Department for Transport's advertising campaigns from the 2004-05 fiscal year is in the following table. The majority of campaign advertising investment by the Department is in support of the THINK! road safety and the Act on CO2 campaigns. Major advertising investment by Executive Agencies has been by the Driver and Vehicle Licensing Agency, for the sale of marks, vehicle excise duty enforcement and electronic vehicle licensing.

£
Organi sation Campaign 2004-05 2005-06 2006-07 2007-08 2008-09
DfT(C) THINK! 8.75 million 11.57 million (1)7.42 million 1.78 million (1)11.67 million (1)12.65 million
Transport Direct 240,000 865,000 405,000 (1)32,000 370,000 (1)629,000 42,000
Act on CO2 - - (1)2.49 million 1.1 million (1)3.56 million (1)4.7 million
Airport Security - - - (1)1.01 million -
DVLA Sale of Marks 2.534 million 2.335 million 3.006 million 3.124 million 3.55 million
VED Enforcement (1)5.961 million (1)4.165 million (1)5.596 million 3.754 million (1)3.791 million
Accelerated Issue of Harmonised Registration Certificate (1)1.424 million (1)1.211 million - - -
Electronic Vehicle Licensing - - - (1)2.445 million (1)2.415 million
Others (1)1.026 million (1)677,000 (1)799,000 (1)676,000 (1)982,000
HA Introduction of Traffic Officer Service - 330,000 - - -
Traffic Radio Print Advertising - - - 99,000 -
Safety, Strategy and Research Advertising - - - 12,000 -
Severe Weather Advertising - - - (1)40,000 6,000 -
Roadworker Safety Campaign - - - - 60,600
'Don't be that Guy' campaign - - - - 67,000
Pedestrian Intrusion Campaign - - - - (1)29,700
Dartford Crossing - - - - 74,600
Summer Getaway - - - - 63,400
GCDA Advertising car and dispatch services - 5,000 0,500 - 2,800
MCA Dial 999 for the Coastguard 9,100 15,500 9,900 15,100 117,700
VCA N/A - - - - -
VOSA N/A - - - - -
DSA Passplus (1)32,000 (1)15,000 (1)148,000 (1)14,200 (1)6,500
Learning to Drive - - - (1)52,600 (1)349,300
Driver CPC - - - (1)4,500 (1)118,700
Enhanced Rider Scheme - - - (1)20,000 (1)51,300
Eco-Safe DSA - - - - (1)4,500
(1) Procured via The Central Office of Information.

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