Children: Nutrition

House of Lords written question – answered on 22nd June 2009.

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Photo of Lord Dykes Lord Dykes Spokesperson for Foreign and Commonwealth Affairs, Spokesperson for Environment, Food and Rural Affairs

To ask Her Majesty's Government what progress they are making in increasing levels of awareness about infants' nutrition.

Photo of Lord Darzi of Denham Lord Darzi of Denham Parliamentary Under-Secretary, Department of Health, Parliamentary Under-Secretary (Department of Health)

The Government are committed to promoting breastfeeding as the best form of nutrition for infants and have undertaken a range of interventions to promote and raise awareness about infant's nutrition. These include: an investment of £7 million to support primary care trusts to implement the Baby Friendly Initiative in hospitals and in the community; the provision of easily accessible and timely advice through the National Breastfeeding Helpline; the breastfeeding DVD "From bump to breastfeeding" given to all new mothers in England via their midwives and health visitors and a number of promotional materials provided and activities held locally during the National Breastfeeding Awareness Week. In addition, the department's Healthy Start scheme promotes breastfeeding to mothers from low-income and disadvantaged households.

The department will be conveying messages on breastfeeding and healthy weaning through Change4Life under-twos' marketing strategy to be launched later in 2009.

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