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Healthy Start is a United Kingdom-wide statutory scheme providing a nutritional safety net and encouragement for breastfeeding and healthy eating to pregnant women and families with young children getting one of a range of state benefits or tax credits. The Department manages delivery of the scheme on behalf of all four UK Governments, ensuring that nutritional messages given through the scheme, and any branding used, are acceptable to all of them.
Change4Life is an England-based communications campaign that encourages all families in England to eat healthily and engage in regular physical activity, so reducing levels of obesity. We ensure that both Healthy Start and Change4Life are delivered in a coherent way so that the impact of nutritional messages common to both can be maximised.