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Deen International

House of Lords written question – answered on 11th June 2009.

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Photo of Lord Laird Lord Laird Crossbench

To ask Her Majesty's Government further to the Written Answer by Lord Malloch-Brown on 14 May (WA 237—8) concerning a public relations campaign currently supported by the Foreign and Commonwealth Office, what was the process by which Deen International was selected to provide the service.

Photo of Lord Davies of Oldham Lord Davies of Oldham Deputy Chief Whip (House of Lords), HM Household, Parliamentary Under-Secretary, Department for Environment, Food and Rural Affairs, Captain of the Queen's Bodyguard of the Yeomen of the Guard (HM Household) (Deputy Chief Whip, House of Lords) , Parliamentary Under-Secretary (Department for Environment, Food and Rural Affairs) (and Deputy Chief Whip)

"I am Muslim. I am British" is a community-led pilot initiative that was proposed to the Foreign and Commonwealth Office (FCO) by Deen International. It is not a campaign initiated by the FCO.

In line with established procedures for such proposals, the FCO's Counter Terrorism and Radicalisation Programme Board, consisting of cross-Whitehall representation, considered the project carefully. The board was satisfied, after assessment in line with FCO programme and project best practice, that it would contribute to the objectives of the Prevent strands of the Government's counter-terrorism strategy and agreed to fund a pilot. No decision has yet been taken on whether to fund a further stage.

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