Energy and Climate Change written question – answered at on 31 March 2009.
To ask the Secretary of State for Energy and Climate Change how much has been spent by (a) his Department, (b) its agencies and (c) its non-departmental public bodies on (i) opinion polling, (ii) focus groups and (iii) other forms of market research since its inception; what such surveys have been commissioned; and what the purpose is of each.
The Department (a) has spent £8,788 on (ii) focus groups, and a total of £177,161 on (iii) other forms of market research since its inception. (ii) refers to a round of creative development research to test the efficacy of 'DIY' as a key message to encourage home insulation, as part of the Act On CO2 marketing campaign. (iii) accounts for the combined costs of October 2008 to March 2009 costs for our ongoing campaign tracking survey which assesses awareness, understanding and impact on behaviour change. It also accounts for a separate piece of research to assess usability and areas of improvement for the Act On CO2 website.
This information is not held centrally for agencies or non-departmental public bodies, and could be collated only at disproportionate cost.
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