Deen International

House of Lords written question – answered on 30th March 2009.

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Photo of Baroness Warsi Baroness Warsi Shadow Minister (Community Cohesion), Communities and Local Government

To ask Her Majesty's Government when Deen International, the group heading the "I Am The West" campaign, was established; who are its board members; and how much funding they have received to date.

Photo of Lord Malloch-Brown Lord Malloch-Brown Minister of State, Foreign & Commonwealth Office, Minister of State (Africa, Asia and the UN)

Deen International is a private organisation. Details of the date it was established and its board members can be obtained by contacting its office at R A Business Park, Charlotte Street, Dudley, West Midlands DY1 lTD.

The Foreign and Commonwealth Office (FCO) is currently collaborating with Deen International on a pilot project with the working title "I am Muslim. I am British" (formerly "I am the West"), for which it has received £495,021 funding to date from the FCO. The aim of the "I am Muslim. I am British" pilot is to reduce the likelihood of radicalisation among young people in Pakistan by helping to dispel anti-western attitudes in vulnerable communities. This is being achieved through a series of poster campaigns using high-profile British Muslims, television and radio discussions, and "town hall" meetings in Peshawar, Mirpur and surrounding towns. It aims to stimulate a debate on life in the UK, demonstrating that UK society is not "anti-Islamic" and dispelling the misconceptions generated by the al-Qaeda narrative that the West is against Islam.

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