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The cost of Health and Safety Executive's (HSE) 'Make the promise - Come home safe' farm safety campaign to date is £692,000. This covers development work; advertising in the trade press and online publications; a direct marketing pack to nearly 68,000 farmers; a press and PR campaign.
Farming is one of the most dangerous ways to make a living in Britain. Agriculture comprises about 1.5 per cent. of the working population but accounts for 15 per cent. to 20 per cent. of fatal incidents each year. This new campaign is part of a wider HSE initiative targeted at reducing the number of work related deaths in farming. The 'Make the promise' campaign has very strong support from the National Farmers' Union and other stakeholders.